"African E-commerce Startup Sabi Adapts: Lay-Offs & Traceable exports"

Sabi, the African e-commerce startup that recently secured $38 million in funding, is making some significant changes to its business model. The company has decided to lay off around 20% of its workforce as it shifts its focus towards traceable exports of commodities. This decision comes as Sabi sees a growing demand for traceable exports in the African market. By pivoting towards this new direction, the company aims to capitalize on the increasing interest in ethically sourced and transparently traded goods. While the decision to downsize may come as a surprise to some, Sabi is confident that this move will position the company for long-term success. By streamlining its operations and focusing on a more specialized market, Sabi believes it can better serve its customers and drive sustainable growth. The shift towards traceable exports aligns with Sabi's commitment to sustainability and social responsibility. By offering customers the ability to trace the origin of their products, Sabi aims to provide greater transparency and accountability in the supply chain. Despite the layoffs, Sabi remains optimistic about the future. The company is confident that its new direction will lead to increased profitability and solidify its position as a key player in the African e-commerce space. In a statement, Sabi expressed gratitude to its employees for their hard work and dedication. The company assured that those affected by the layoffs will be provided with support and assistance during this transition period. As Sabi embarks on this new chapter, it continues to innovate and adapt to the changing needs of its customers. The company remains committed to delivering high-quality products and services while upholding its core values of transparency, integrity, and customer satisfaction. Overall, the decision to pivot towards traceable exports marks an important evolution for Sabi. By aligning its business model with the growing demand for ethically sourced goods, Sabi is positioning itself for sustainable growth and long-term success in the African e-commerce market.